HYP was founded in 1991
by four college basketball playing buddies that were tired of the same old team and licensed baseball caps (pictured above as gold medalists at the 1985 Maccabiah Games). Over a few beers at a bar in Manhattan, HYP was born. Starting with the signature HYP spiral, HYP's founders came up with a group of hats based on popular sayings and icons, scraped together the money for some samples, and set up a table at a New York City trade show.
At that show, a craze was born. The partners appeared on the cover of the Daily News Record, the bible of the men's fashion industry, and left the show with hundreds of orders. Soon HYP Hats were featured in some of the finest retailers in America including Fred Segal, Bloomingdales, Barneys and others. HYP Hats began to appear on the heads of celebrities, models, actors and actresses, athletes and on TV shows and in movies.
The HYP partners, Rob, Howard, Josh and Mike, were appearing on CNBC and CNN to talk about their success. Not a bad start for a bunch of guys with no business experience. From there HYP branched out into other categories and the company now boasts several divisions that design, manufacture and sell great products in a variety of apparel and accessory categories. In addition to headwear, the company's product categories include: socks, sleepwear, intimate apparel, underwear and slippers.
HYP sells licensed, branded and private label products in these categories to most of the top retailers in America. HYP’s Pink Cookie brand is a national brand for juniors and tween girls. Today, HYP remains an acknowledged leader in the licensed and character hosiery business.